L.a. Auto Show Promises to Offer Some Surprises
One of the largest auto shows in America will be kicking off this year on November 21st, a spectacle that will draw hundreds of thousands of visitors over its ten day run. Just before the show starts, I'll have the privilege of attending the Press Days, a two day news extravaganza that'll feature some of the hottest new cars and concept vehicles.
This year's show is being tempered somewhat by the withdrawal of ailing General Motors whose many car lines will still be in appearance at the show, but without the benefit of accompanying news conferences. It is these news conferences which help members of the press craft their work, leading to interviews, photo shoots, and follow up work that benefits the car makers, journalists, and driving public alike.
Despite GM's exit, quite a few exciting vehicles will be on display including the Infiniti G37 convertible, 2010 Ford Mustang, 2010 Lexus RX, 2009 Nissan 370Z, and the Bentley Azure among other models.
The press will be treated to a talk from auto industry icon, Carlos Ghosn, who is the President and CEO of both Nissan Motor Co. and Renault S.A. Ghosn's keynote address will likely cover many of the challenges facing the industry which is going through a historic shift that will reshape the industry forever.
Following Ghosn's speech, a number of twenty minute news conferences will be held beginning with Nissan followed by BMW/MINI, Volkswagen, Honda, Ford, Mazda, Porsche, Lexus, Hyundai, Audi, Infiniti, Lamborghini, Bentley, and Mercedes-Benz. The following day the press will learn about the 'Green Car of the Year' award winner and have the opportunity to drive several green cars being made available to members of the press.
After the car of the year award has been announced, news conferences from Smart, Kia, Maserati, Ferrari, Lotus and Spyker will be held. The show will conclude with the announcement of a Design Challenge Award and the Faurecia news conference.
So, if you find yourself in the Los Angeles area the last ten days of this month, why not check out the auto show being held at the Los Angeles Convention Center? There will be a lot to see and news being made before your very eyes!
